Identity empowers you to show your true colours

Rules and conventions are thrown out the window, freeing us up to experiment with a bold and individualistic vision. Filled with fun and spirited energy, bursting with the spontaneity of youth and wild optimism, colour becomes the adrenaline for our senses.

Featured: ‘Untitled no.23’ original artwork by Max Lawrence White, Modern Times

Colour tip

You don't need colour on every wall to make a daring and adventurous statement. Experiment with the smaller architectural details, applying a colour that will transform them into a special feature.

identity ornaments

identity meals table

A mish-mash of modern multi-cultural influences call up the colourful, futuristic vibes of sci-fi fantasy and off-the-wall selfie culture. They empower us to be brave and confident and to flaunt the fabulous, colourful quirks and flaws that make us who we are.

Featured: ‘Mustard’ original painting by Stacey Rees, Modern Times; ‘Sculpture 13 ‘original sculpture by Mark Alsweiler, Modern Times.

Loading colours

Colours displayed should be used as a guide for your colour selection. To ensure best accuracy, test your colour choice at home by ordering Dulux Sample Pots and A4 Colour Swatches.


Anything goes with Identity, so choose what you love, go with what makes you smile and create a bold, optimistic statement in your home. Your bedroom is a perfect place to start experimenting with colour and defining your style.

Featured: ‘Ionisation’ original artwork by Liam Snootle, Studio Gallery

Loading colours

Colours displayed should be used as a guide for your colour selection. To ensure best accuracy, test your colour choice at home by ordering Dulux Sample Pots and A4 Colour Swatches.

identity bed and pillows

identity kitchen area

Bold hues can be used to call out simple, unassuming architectural details transforming them into features within your home. This gives you the option to feature strong statement colours such as Red Clown and Mondrian Blue in small but impactful doses.

Featured: ‘A Portion For Foxes’ original painting by Stacey Rees, Modern Times

Loading colours

Colours displayed should be used as a guide for your colour selection. To ensure best accuracy, test your colour choice at home by ordering Dulux Sample Pots and A4 Colour Swatches.

identity staircase

Simple geometric features can create amazing backdrops for graphic art. We have selected Mondrian Blue and Mitchell Blue hues to complement this artwork rather than distract from it.

Featured: ‘A Portion For Foxes’ original painting by Stacey Rees, Modern Times

Loading colours

Colours displayed should be used as a guide for your colour selection. To ensure best accuracy, test your colour choice at home by ordering Dulux Sample Pots and A4 Colour Swatches.

Dulux Authentic Colour

Dulux Authentic Colour®

Don't risk tinting your favourite colours with other paint brands. Only Dulux pigments mixed into Dulux Wash&Wear® and Dulux Weathershield® are designed to create our iconic colours shown here every time.

Palette

Colour me happy! Unusual combinations of saturated blues, purples and oranges against a base of paler notes are the perfect palette for expressing true individuality.

Loading colours

Colours displayed should be used as a guide for your colour selection. To ensure best accuracy, test your colour choice at home by ordering Dulux Sample Pots and A4 Colour Swatches.


Gallery


Get the look with the Identity trend

The Dulux Colour Forecast is about more than colour, it helps bring trends to life in your home through styling and accessories. Here we take you through key elements and styling tips for the Identity trend.

get the look identity lounge

Any art goes in Identity but graphic art especially fits this trend. Making a bold statement with strong colour combinations, graphic patterns and quirky details is a great way to perfect this look.

Artwork credit: ‘This Life We Share’ original artwork, by Jasmine Mansbridge, Fenton & Fenton

Loading colours

Colours displayed should be used as a guide for your colour selection. To ensure best accuracy, test your colour choice at home by ordering Dulux Sample Pots and A4 Colour Swatches.

A white kitchen can be just as bold and creative with the addition of a few key details. Coloured pendant lighting and brightly coloured stools will lift the look and bring some fun into your kitchen space. Add a simple coloured detail on an adjacent wall for some contrasting colour.

 

Loading colours

Colours displayed should be used as a guide for your colour selection. To ensure best accuracy, test your colour choice at home by ordering Dulux Sample Pots and A4 Colour Swatches.

get the look identity kitchen


Identity Magazine

Want to see more of this trend?

For more details on the products and colours featured in our 2019 colour forecast, read our digital magazine.

 

Featured: ‘Untitled no.23’ original artwork by Max Lawrence White, Modern Times; ‘Blue Savana’ original artwork by Mim Fanning, Studio Gallery

View Magazine

More 2019 Colour Forecast

Legacy

The Legacy trend brings the past and present into timeless harmony with an eclectic mix of influences.

Repair

The Repair trend helps us revive our relationship with nature and embrace a more holistic and ‘circular’ way of living.

Wholeself

The Wholeself trend helps us to create a calm, distraction-free zone where we can dial back the volume and reconnect with ourselves.

Featured: Ophelia Ritual One art print, Figgoscope Curates: ‘Ovoid II’ original artwork by Nick Horan, Hub Furniture