InfraCOOL® helps keep surfaces cooler by reflecting more sunlight ...BEFORE it's absorbed as heat.
InfraCOOL® colours use specific pigments that reflect more of the Sun's invisible INFRA-RED radiation which accounts for around 50% of the Sun's total light energy hitting a surface.
InfraCOOL® technology is an option for most colours across the Dulux AcraTex® Roof Membrane colour range. Additionally Dulux® has formulated comparable colour matches to most popular tile and metal roofing colours. Some colours benefit more than others from InfraCOOL® Technology.
Colour choice still makes a difference - White and Pastel shades are the coolest choice overall.