Re-set

The Re-Set palette is about the sharp shift we're undergoing when it comes to connection. According to trend forecasters, 'virtual fatigue' is upon us and we crave real, valid connection. Martin Lindstrom, brand consultant and author of Brand Sense, says "We're befriending thousands of people online, but we've suddenly realised this leaves an emptiness".

The general mood is the need to re-set our desires on less, not more and redefine our social activity around live events.

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