The Re-Set palette is about the sharp shift we're undergoing
when it comes to connection. According to trend forecasters,
'virtual fatigue' is upon us and we crave real, valid connection.
Martin Lindstrom, brand consultant and author of Brand Sense, says
"We're befriending thousands of people online, but we've suddenly
realised this leaves an emptiness".
The general mood is the need to re-set our desires on less, not
more and redefine our social activity around live events.
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