Dulux - Colour Psychology

Is there psychology to colour?

Much has been written over the years on this subject, the question is are the theories more anecdotal than scientific fact? It can be said without doubt that colour does inspire and it does have meaning in our lives.

Here are some theories on emotional, physical and behavioural attributes of certain colours..which colours suit you?

Red
emotional	love vitality courage	passion danger

physical	increase blood pressure increases respiratory rate	aids digestion increases strength

behavioural	aggressive sensuous extreme athletic	impulsive sensual physical bullying

Orange
emotional	active boldness exuberance	cheer vigour

physical	decreases irritability decreases hostility	improves social behaviour

behavioural	gregarious active social extroverted	jovial pleasure seeking fickle

Yellow
emotional	optimism irritability wisdom	cheer annoyance warmth

physical	increases irritability increases hostility sharpens memory	aids digestion stimulates circulation stimulates appetite

behavioural	caution debate egotism innovation	introspection communication discrimination

Green
emotional	growth envy inexperience refreshment	birth jealousy wealth compassion

physical	rejuvenation expansiveness	balance

behavioural	moderation normalcy balance	conventional tradition quietly social

Blue
emotional	serenity peace sadness	loyalty sincerity justice

physical	lowers blood pressure slows respiratory rate	cooling and relaxing antidite for red

behavioural	conceptual dogmatic rigid loyal astute	responsible pragmatic manipulative conservative authoritative

Violet
emotional	royalty quietness	supremacy reverance

physical	lowers blood pressure depresses appetite quietens overactive glands and organs quietens overactive internal dialogue

behavioural	elegance spiritual reverance creativity	day dreaming philosophical lateral thinking

Pink
emotional	emotional	guarded

physical	lweakens muscles	stimulates sweet tooth

behavioural	gentle friendly	protective indulged

Brown
emotional	earthiness natural tranquil bored	casual embraced safe

physical	encompassed	dull

behavioural	homespun shrewd sturdy	reliable stable ultraconservative

White
emotional	joy hope	innocence cleanliness

physical	purity	enlightenment

behavioural	individualism indecision	idealism optimism

Grey
emotional	steady stable dignity protected	resignation negotiable indecision

behavioural	deliberate disciplined compromise	guarded negotiable

Black
emotional	mourning mystery fright elegant dignity	sophisticated uncertainty intimidated intimidating

physical	mourning	fatigue

behavioural	worldly stunning powerful aloof	intimidating dignified mysterious