Dulux Australia Corporate Information
What we do
For generations homeowners, trade professionals, architects and
specifiers have relied on products from Dulux.
Dulux is a manufacturer and marketer of products that protect,
maintain and enhance the spaces and places in which we live and
Your home or office or factory; the machinery or oil rig you work
on; the cars we travel in or the timber deck we entertain on; Dulux
products are often there doing their job. Our range includes Powder
Coatings, Protective Coatings, Acratex Textured Coatings and
Systems, Woodcare Products and Automotive Refinish Coatings.
Dulux has always been committed to understanding the needs of its
end users and as a result has developed market leading positions in
a wide range of building and home improvement categories.
Investment in world-class technology, and research and development
facilities, underpins Dulux's success. Products are produced to the
highest quality standards, and we are committed to providing
innovative product solutions that satisfy the needs of our
customers today and into the future.
- Operate to the highest standards of ethical behaviour and
honesty and with full regard to the safety and health of employees,
customers and the environment.
- We are committed to providing outstanding customer service and
- Ensure an in-depth understanding of our consumer and client
- Create an environment of cooperation and teamwork across the
- Develop strong, professional business relationships with our
customers and suppliers.
- Ensure our activities add value to shareholder returns.
Our Core Capabilities
It is no accident that Dulux is a market leading organisation.
Our commitment to providing world class products and services is
backed by dedicated professionals in marketing, research and
customer relations who are at the forefront of industry trends and
Dulux's marketing skills and processes have been honed and
developed over many years, and as a result, we have created
market-leading brands with high consumer awareness and demand.
Dulux is committed to gaining a total understanding of end user's
current, and future needs, and to satisfying those needs by
developing superior, innovative products and services.
Customer Focus and Relationship Management
Strategic long-term relationships with major customers are
at the forefront of Dulux's success. Combined with expertise in
call centre operations and sales force management, they are
foundations on which we have built a loyal customer base that
relies on Dulux's efficiency, professionalism and outstanding
Innovation and Technology
A track record of innovation and new product development -
supported by dedicated research and development facilities and
alliances with international and local technology partners.
* Dulux is the Australian industry leader in new product
development in its market segments
* World class research facilities at Clayton, Australia
* Product innovations support Dulux's leading market and premium
Efficiency is a core value at every level of Dulux's
operations. We are committed to delivering products in full and on
time. Dulux has an outstanding record for world-class delivery
performance assuring complete customer satisfaction.
Environmental sustainability is a core element of the Dulux
business philosophy. Dulux is committed to the ongoing research and
development of innovative products that are more sensitive towards
nature. This is evident in our proactive shift from solvent-based
products to water-based alternatives, and the introduction of
Australia's first low VOC paint in the early 1990's.
A member of the Green Building Council of Australia, Dulux
strives to strike a better environmental balance as illustrated in
our holistic approach to the overall painting process. From
initiating sustainable business partnerships, through to products
and even the actual clean-up stage, we are continually developing
new ways to reduce the environmental impact of our products,
without affecting their outstanding performance and the quality
results that Australia's professional and DIY painters have come to
expect from Dulux.
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The Dulux dog has become so iconic that people often refer to Old English Sheepdogs as “Dulux dogs”.